Projects

Elevating Brands to Drive Success and Impact.

A working selection of projects across edtech, hospitality, and independent SEO/AEO practice. Each one ships real numbers, not placeholder slides.

Edtech · India

Instagram Growth & Viral Content Strategy

Brand · Masai School

Revived a stagnant page at 26K followers into a viral-first, audience-relevant content engine.

Result

26K to 117K followers. 8M+ view reel. 35K+ average reach.

Content Strategy
Viral Reels
IPs
Organic Growth

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Edtech · India

LinkedIn Growth Strategy

Brand · Masai School

Scaled Masai's LinkedIn from 50K to 160K followers in 6 months with 3.2M+ organic views and 40-60% MoM growth during peak campaigns.

Result

50K to 160K followers in 6 months. 3.2M+ organic views. 40-60% MoM growth.

Copywriting
Content Strategy
SEO
Analytics

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Hospitality · UAE · Freelance

Brand Building, SEO & Digital Presence

Brand · Sparkling Sandset

Built the brand's entire digital presence from scratch and ranked page 1 on Google for 'desert events management UAE'.

Result

Page 1 on Google. Zero paid spend on the ranking.

Brand Strategy
Social Media Management
Website Development
SEO & SERP Optimization

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Edtech · India

Online Reputation & Community Strategy

Brand · Masai School

Built a student-led content engine through the Creator in Residence (CIR) program, turning learners into brand advocates.

Result

Authentic UGC at scale from real learners.

Community Building
ORM
UGC Strategy

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Edtech · India

Event Strategy & Experience Design

Brand · Masai School

Led strategy for 20+ large-scale events including Masai's Convocation Day, IIT placement drives, and Under 25 Summit 2023.

Result

20+ events. 600+ Convocation attendees. 30K+ Under 25 Summit.

Event Planning
Community Engagement
Experiential Marketing

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SEO · AEO · Web

Organic SEO & AEO Website Building

Brand · Independent Practice

Pure organic-traffic website builds. Technical SEO, schema for AI search visibility, and content architecture that earns citations in ChatGPT, Perplexity, and Copilot.

Result

Sites built to rank on Google and get cited by AI search.

Technical SEO
AEO (Answer Engine Optimization)
Organic Traffic Strategy
Content Architecture

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YouTube · ORM · India

YouTube ORM & Brand Channel Strategy

Brand · Multiple Brands

Ran YouTube ORM and channel strategy for brands with average monthly ad spends of INR 15 to 20 lakhs.

Result

INR 15 to 20L/month average spend. Brand-safe YouTube ORM at scale.

YouTube ORM
Channel Strategy
Brand Safety
Budget Management

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