Marketing Manager · Bengaluru, India
Younus Fardeen
Marketing Strategist & Organic Growth Expert
Organic growth, built to last.
I help brands scale on Instagram, LinkedIn, and Google, organically. Grew Masai's Instagram 26K to 117K and LinkedIn 50K to 160K. 8M+ views on a single reel, 280M+ Snapchat AR views, and SEO/AEO systems cited by ChatGPT and Perplexity, not just Google.
0M+ views
Snapchat Lenses, Under 25 × Snapchat India
0.00L+ followers
Instagram @masaischool, 26K to 117K organic
About
Hello, I am Younus.Marketing Strategist, Bengaluru.
With 3+ years of experience scaling brands across Instagram, LinkedIn, and YouTube, I help brands go viral and grow real. Currently full-time at Masai School, where I lead social, ORM, and organic growth.
I take on a small number of freelance brands on the side, including Sparkling Sandset, a luxury desert events brand in Abu Dhabi.
- Social Media Strategy
- 360 Marketing
- Community Building
- Brand Building
- Website Design & SEO/AEO
- Analytics & Insights
Experience
The branches that grew the work.
Jul 2026 · Present
Marketing Manager
Masai School
Recently promoted. Leading social, ORM, organic growth, and on-ground content. Managing INR 20L/month distribution budget.
2024 · Present · Freelance
Marketing Manager
Sparkling Sandset · Abu Dhabi
Ranked #3 desert camp in Abu Dhabi on Google. Managing AED 60K/month spend across digital, SEO, and performance.
Mar 2023 · Jun 2026
Associate Marketing Manager
Masai School
Owned social, ORM, content systems, and Creator in Residence program. Grew IG 26K to 117K and LinkedIn 50K to 160K.
2022 · 2023
Master Opinion Leader & Student Lead
Under 25 × Snapchat India
1,000+ AR lenses shipped. 280M+ global views. Student captain at Under 25 Summit 2023 (30K+ attendees).
2019 · 2023
B.E., The Oxford College of Engineering
Bangalore
Engineering degree while building the Snapchat AR and marketing portfolio in parallel.
Results
Numbers, with the work behind them.
Instagram followers @masaischool
0K+
Grown organically from a stagnant 26K to 1.17L+ followers.
LinkedIn followers @masaischool
0K+
50K to 1.6L+ in 6 months. 40-60% MoM growth in peak periods.
LinkedIn organic views
0.0M+
Across IPs like Legacy Club, EmpowerHER, and Alumni POV.
Highest single reel
0M+
Plus 5+ reels crossing 400K+ reach each.
Average reach per post
0K+
From a stagnant ~3K to a consistent 35K+ average.
Snapchat AR Lens views
0M+
Master Opinion Leader. 1,000+ AR lenses shipped globally.
How It Works
A process built to compound.
01
Discover & Diagnose
Understand brand, goals, and audience through audit and discussion. No assumptions.
02
Build the Strategy
Platform-first strategy covering content, positioning, social, SEO, and execution.
03
Execute & Create
Content systems, website updates, social rollouts, performance creatives, SEO optimization.
04
Optimize & Scale
Track results, refine, scale systems. Climb SERP rankings and brand visibility.
Recent Work
Selected projects.
Why Choose Me
The difference is in the approach.
With me
Growth-Minded Manager
Without
Random Posting
With me
Audience-First Content
Without
Generic Campaigns
With me
Community-Led Brand Building
Without
One-Way Marketing
With me
Platform-Specific Expertise
Without
Cross-Posting Chaos
Services
Where I plug in.
Social Media Strategy, Growth & Organic Presence
Instagram, LinkedIn, YouTube, Snapchat. Platform-first systems that compound.
360 Marketing & Brand Building
Positioning, voice, campaigns, and the connective tissue between channels.
Organic-First Website Building, SEO & AEO
I build websites designed to rank organically and get cited by AI search engines (ChatGPT, Perplexity, Copilot). Zero reliance on paid traffic to drive visibility.
Community Building & ORM
Quora, Reddit, Google, reviews. Turn noise into structured advocacy.
Analytics & Insights
Weekly reporting, growth experiments, decision-grade dashboards.
YouTube ORM & Channel Strategy
Channel reputation, comment management, and paid distribution. Budgets up to INR 15 to 20L/month.
Let's grow something real.
Hiring for a senior marketing role, or looking to grow your brand. Tell me what you want to build.