Edtech · India
Event Strategy & Experience Design
Led strategy for 20+ large-scale events including Masai's Convocation Day, IIT placement drives, and Under 25 Summit 2023.
Headline Result
20+ events. 600+ Convocation attendees. 30K+ Under 25 Summit.
Brand
Masai School
Role
Event Strategy & Experience Lead
Duration
2022 to Present
Market
India · Campus + Flagship Events
Overview
Events are content factories first and logistics exercises second. I ran the strategy stack: who the moment is for, what the attendee leaves with, and how the event continues to compound on social long after the venue empties. From intimate convocations to a 30K+ youth summit, the playbook stayed: design the moment, capture the proof, distribute relentlessly.
Events led
20+
across formats
Convocation attendees
600+
flagship moment
Under 25 Summit
30K+
as student captain
Campus drives
10+
IIT placement + outreach
Goal
Turn events into demand and brand moments instead of one-off logistics exercises.
Challenge
Scaling event experience across very different formats: campus placement drives, flagship convocations, and a 30K+ youth summit.
Result
Owned strategy and on-ground execution for Convocation Day (600+ attendees), 10+ IIT campus and placement drives, and the experience zone at Under 25 Summit 2023 as student captain.
The Approach
How the work actually got done.
01
Design the attendee journey
Mapped pre-event, on-ground, and post-event touchpoints for every format. Intimate convocations and mass summits needed different choreography but the same discipline.
02
Build for capture
Every event was staged with social capture in mind: shot lists, hero moments, ambient B-roll, and creator coverage planned before the event opened.
03
Compound the moment online
Connected on-ground moments to social, PR, and email distribution within hours, not weeks. The event was day one; the social tail ran for 30 days after.
Core Competencies
- Event Planning
- Community Engagement
- Experiential Marketing
Deliverables
- Event strategy decks with attendee-journey maps
- Capture briefs with shot lists and content windows
- Post-event distribution calendars across social, PR, email
- Playbooks for repeat formats (placement drives, campus events)
"Treat events as the most expensive content shoot of the year. The ROI lives in the 30 days after, not the 4 hours on-ground."